Case study
Publicity CRM
From spreadsheets and manual workflows to a centralized business platform
Full-stack platform for managing advertising inventory, contracts, billing workflows, commissions, and client-side quoting.
Built around
real business needs.
Overview
Built a full-stack platform supporting nearly 200 advertising locations, contracts, billing workflows, and client-side quoting — reducing operational overhead and centralizing business logic.
Challenge & context
The advertising operation relied on spreadsheets and manual workflows to manage nearly 200 advertising locations. The business needed a centralized platform to connect its commercial, financial, and operational processes.
Bring quoting, pricing, payments, and commissions into a single workflow
Coordinate approvals, maintenance, and renewals
Connect customer interactions with day-to-day business operations
Impact
Centralized management of nearly 200 advertising locations
Eliminated spreadsheet-based workflows across operations
Automated contracts, billing, and payment tracking
My contribution
Complex financial logic for payments, commissions, and custom billing structures
Multi-actor workflows across company, partners, and clients
Inventory system with media, geolocation, and historical cost tracking
Technology
- Next.js
- TypeScript
- React
- Node.js
Let’s talk
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