Case study
Karizmi
Three generations of the same ecommerce business
Florist ecommerce rebuilt around delivery geography and search intent, with simplified architecture and strong performance/SEO outcomes.
Built around
real business needs.
Overview
Rebuilt a florist ecommerce platform around search intent, consolidating 150+ pages into 4 high-conversion landing pages with 99 Lighthouse performance and improved organic visibility.
Challenge & context
The previous site spread thin content across many URLs, competing against itself in search and diluting relevance for core delivery areas.
Fragmented catalog and weak internal linking
Heavy client-side rendering hurting crawl and LCP
Checkout and delivery rules hard to maintain as offers grew
Impact
Consolidated 150+ low-performing pages into 4 high-conversion landing pages
Achieved top 3 rankings in under 2 months
Reached 99 Lighthouse performance on desktop
My contribution
SEO architecture redesign based on user intent
Serverless implementation with no database dependency
Custom configuration flow for multi-destination orders and pricing logic
Technology
- Next.js
- TypeScript
- SEO
- Structured Data
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I build product-focused web platforms across ecommerce, SaaS, performance, and systems architecture.
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