Advertising management platform • Next.js • Node.js
Directo al Target
Full-stack platform for managing advertising inventory, contracts, billing workflows, commissions, and client-side quoting.
ProductLaunched2026Next.jsTypeScriptReact
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Launched
2026Overview
Built a full-stack platform to manage 300+ advertising assets, contracts, billing workflows, and client-side quoting — reducing operational overhead and centralizing business logic.
Challenge & context
The previous site spread thin content across many URLs, competing against itself in search and diluting relevance for core delivery areas.
- Fragmented catalog and weak internal linking
- Heavy client-side rendering hurting crawl and LCP
- Checkout and delivery rules hard to maintain as offers grew
Key contributions
- • Complex financial logic for payments, commissions, and custom billing structures
- • Multi-actor workflows across company, partners, and clients
- • Inventory system with media, geolocation, and historical cost tracking
Impact
- • Centralized management of 300+ advertising assets
- • Eliminated spreadsheet-based workflows across operations
- • Automated contracts, billing, and payment tracking
Tech stack
- Next.js
- TypeScript
- React
- Node.js
Interested in similar work?
I build product-focused web platforms across ecommerce, SaaS, performance, and systems architecture. For opportunities, collaborations, or project discussions, feel free to reach out.