SEO-optimized ecommerce • Next.js • TypeScript
Karizmi
Florist ecommerce rebuilt around delivery geography and search intent, with simplified architecture and strong performance/SEO outcomes.
Overview
Rebuilt a florist ecommerce platform around search intent, consolidating 150+ pages into 4 high-conversion landing pages with 99 Lighthouse performance and improved organic visibility.
Challenge & context
The previous site spread thin content across many URLs, competing against itself in search and diluting relevance for core delivery areas.
- Fragmented catalog and weak internal linking
- Heavy client-side rendering hurting crawl and LCP
- Checkout and delivery rules hard to maintain as offers grew
Interface
Screenshots
Product views from the live experience — click any frame to open full size.
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ViewKey contributions
- • SEO architecture redesign based on user intent
- • Serverless implementation with no database dependency
- • Custom product configuration flow for multi-destination orders and pricing logic
Impact
- • Consolidated 150+ low-performing pages into 4 high-conversion landing pages
- • Achieved top 3 rankings in under 2 months
- • Reached 99 Lighthouse performance on desktop
Tech stack
- Next.js
- TypeScript
- SEO
- Structured Data
Interested in similar work?
I build product-focused web platforms across ecommerce, SaaS, performance, and systems architecture. For opportunities, collaborations, or project discussions, feel free to reach out.