Edgardo Altuve
Edgardo Altuve
Senior Product Engineer
Ecommerce

Karizmi

SEO-optimized ecommerce • Next.js • TypeScript

2025Launched

Rebuilt a florist ecommerce platform around search intent, consolidating 150+ pages into 4 high-conversion landing pages with 99 Lighthouse performance and improved organic visibility.

Overview

Florist ecommerce rebuilt around delivery geography and search intent, with simplified architecture and strong performance/SEO outcomes.

Key contributions

  • SEO architecture redesign based on user intent
  • Serverless implementation with no database dependency
  • Custom product configuration flow for multi-destination orders and pricing logic

Impact

  • Consolidated 150+ low-performing pages into 4 high-conversion landing pages
  • Achieved top 3 rankings in under 2 months
  • Reached 99 Lighthouse performance on desktop

Tech stack

Next.jsTypeScriptSEOStructured Data

Interested in similar work?

I build product-focused web platforms across ecommerce, SaaS, performance, and systems architecture. For opportunities, collaborations, or project discussions, feel free to reach out.